Learn the ropes of Programmatic Ad Tech the right way.
Amidst the uncertainties that surround us, let's take the first step to securing your future.
Across Our Partners
Gain practical exposure, industry leading mentorship, dedicated career support, interview preparation & much more!
Get your hands on the tools required to stand out in your career. Platform training, PPTs, Oration Training & much more!
Fortnightly (1:8) mentorship sessions for those who are looking to build their careers and hit the ground running in Programmatic Advertising.
Receive interview tips&tricks, mock interviews and learning material to set yourself apart in the hiring process!
🙎Designed for Working Professionals
💼Job Assistance with Top Firms
🙆12 comprehensive topics, 360° Programmatic Coverage
🙌Access to templated Powerpoint Presentations
Programmatic Strategy, Campaign Set-up & Optimization, Data Strategy, Measurement Protocols
Prog. Campaign Manager, Ad Ops Analyst, Prog. Account Manager, Client Servicing Lead, Digital Lead
Digital Marketeers, PPC Specialists, Graduate Students, Client Leads, Marketing Professionals, Freshers.. Anyone!
Bachelor's Degree, no prior experience required (knowledge of basic digital marketing would be beneficial)
Best-in-class content designed to demystify concepts and provide the right mental framework to succeed in your career
The On-Set of Digital Marketing
The Fundamentals of Auction-Based Buying (Real Time Bidding, Frequencies etc.)
Programmatic Advertising vs Standard Display (GDN)
Organisation Set Up, Roles & Responsibilities
Interaction Processes with Agencies & Brands
Best Practices in terms of team Set-Up
DSPs, SSPs, Ad Servers
DMPs & Tag Management Solutions
How these Technologies Interact & Best Practices
DSP: The What’s and Why’s
The far-reaching benefits of this Technology
Real-Time Bidding - Cookie Syncing & Match Tables
Open Auction, Private Auctions, Preferred Deals and Programmatic Guaranteed Deals
Which buy type to use & When to use them (An Automobile Case Study)
Waterfall bidding & Header Bidding
Brand Safety – Definition, Technology and Rules of Thumb
Viewability – Definition, Industry Benchmarks and Technologies
Industry best practices for Air-Tight verification
Standard Measurement Methodologies – CTRs to CPAs
How to strategize custom Measurement Protocols for your Brands
Attribution – Definition of the current Attribution Model and the need for other models
The Serving Functionality – How Ad Servers enable effective creative management
The Tracking Functionality – The One-Source-Of-Truth for reporting
The Attribution Functionality – Path-To-Conversion reports, Multi-Touch Attribution Models & More
1st Party, 2nd Party and 3rd Party Data Definitions & Sources
Introduction to the Data Management Platform (DMP)
Using a DMP to effectively become Brand Digital Strategists & Consultants
Success Story 1 – Drive Prospecting through effective use of 1st and 3rd Party data signals
Success Story 2 – Driving Brand Lift through intelligent Audience Segmentation
Success Story 3 – Deliver Performance through Advanced Insighting and Data Analytics
Revision Crash Course and Summary
The Buying Module: How do we effectively set up an entire end-to-end Campaign
The Reporting & Audience Module: How we create various types of Audiences and Reports
The Floodlights and Audience Insights Module: Generating FLs and Audience Insights
The Deals: Setting up Private Auctions, Preferred Deals & Programmatic Guaranteed Deals
The Ad Serving Module: How to set up an effective Ad Serving campaign structure
The Reporting Module: Different reporting capabilities and how to pull them
The Attribution Module: How to pull Path-To-Conversion reports and apply models on them
Hours of Video Content
Hours of Live Learning Sessions
Real Industry Case Studies
Technology Platforms Covered
Finish the Course successfully to be eligible to work across Madsapiens Consultancy and our Agency Partners.
Get inter-departmental exposure across Ad Ops, Campaign Set-Up, Reporting and Optimisation Insights
Shadow and Take Part in Live Projects & Campaigns for major Brands across the Country
Upon successful completion, gain Experience Reference Letters to propel you on your Programmatic Journey
Our Internship Program has been developed with the Industry's finest, keeping your Growth and Development in mind every step along the way
This topic aims to ensure that we are all on the same page and sets the stage for the rest of this course. We cover the backdrop of digital marketing, segment the World Wide Web into bite-size nuggets that allows ease of understanding and eventually get introduced to Programmatic Advertising and learn why it is so crucial.
The absolute heart of Programmatic Advertising – The Technology Stacks (Tech Stacks). In this video, Marshall covers, in brief detail, each of the 5 Technology Platforms that we speak about in this course to get you familiar with the names and utilities
The DSP is the Programmatic Advertiser's primary weapon. It is the tool Campaign Managers/Traders spend most of their time on. In this topic, we will cover the intricacies of a DSP, compare & contrast it against other Buying Agents like Facebook and Google Ads and understand the differentiating benefits of this technology. We will also cover Cookie Syncing and Match Tables.
Programmatic Advertising is a complex buying system that allows almost any type of Media Buy to occur within its realms. In this video, you will learn the different types Programmatic Buying - Open Exchange, PMP and Programmatic Guaranteed. You will also learn about two prominent Bidding Models - The Waterfall Model and Header Bidding
Meet Mark Zala together with Marshall. Mark was the Director of Programmatic Trading for IPG Mediabrands, Australia and now heads up the Digital Practice for AvenueC in Sydney. He was Marshall's first boss and a mentor to this day. You will meet with him live to have your questions answered and to network with him.
Complete Course for RS.2500
These 3 concepts are paramount to the success of a campaign as hygiene and quality across these directly impact Brand Positioning. Programmatic buying occurs across a very cluttered ecosystem of ad inventory. We cover the Best Practices in Brand Safety and Viewability and ensure Ad Fraud is minimized across your campaigns
Learn about the different Measurement protocols that the industry abides by and the drawbacks with some of them. We will cover the basics of Measurement & Attribution, and through Case Studies, understand how Custom Measurement and Attribution can help place your strategies above the rest. We will also go over the Ad-Server, the technology that empowers Attribution Modelling
This topic aims at demystifying this concept and shines light on the different types of Data (1st Party, 2nd Party and 3rd Party Data). We cover various data signals, aggregators and utilities of each type and ensure that any misconceptions about these are corrected from the start. You will then learn how to use a DMP to formularize your Data Strategies
In this closing session, we spend some time dissecting Success Stories I have had in my career by utilizing the concepts we have discussed together. We then run through a revision crash-course and summarize the entirety of the Programmatic Ad Technology: 101 Program
Meet Raghu Seelamsetty together with Marshall. Raghu is the current Managing Director for Amazon's AdServer (once known as Sizmek). They are one of the world's market leaders in Ad-Serving and Verification Technology. He will be speaking with you live to answer your questions and for you to network with.
Complete Course for RS.2500
We have broken DV360, the marketing leading Demand Side Platform, into two live, 2-hour long sessions. In this session, our platform Trainer, Sri Bhaskar Bonan, would be taking you through the Campaign Setup Process from the basics of a 4 layered set-up to the intricacies of the Audience Combinations, Bidding Methodologies and Best-Practices
In the Part 2 of the DV360 Platform Training, Sri Bhaskar would be taking you through the Auxiliary features such as creating Audience Segments, Generating Floodlights, Performing Negotiations and Pulling Vital Reports. The DV360 Live Platform Training will conclude in this session.
We have broken down the Doubleclick Campaign Manager (DCM), the marketing leading Ad Server, into two sessions. Part 1 will consist of setting up Campaigns, Placements, Ads and Creatives including the Industry Best Practices, Tips and Tricks.
Part 2 will consist of a live walkthrough of the most vital element of the Ad Sever, the reporting features. We will cover Conversion reports, Assisted Conversions, Path-to-Conversion Reports and Attribution Modelling.
You will receive a Final Assignment on the 4th of Oct'20 to complete within 5 days. Everyone who scores above 70% will be receiving a Digital Badge. This will be announced and awarded on this date. You will also take part in the final closing words from the MadSapiens team with announcements of future collaborations and opportunities.
Complete Course for RS.2500
Serial Cheesy Fries Eater | Protector of the Art of making Cappuccino | Introvert with Great Hair | Ad Tech Fanatic
Firstly, thanks for venturing through the site and reaching this section of the page!
I hope it's been informative so far and you're ready to let me be a part of your Programmatic Journey.
I'm certainly not a man of many words when it comes to self-declaration so I'll just throw in a few bullet points and hopefully that should do the trick:
I designed the topics and the content of this course to answer one fundamental question:
"What do I wish someone had told me when I started my journey in Programmatic Advertising?"
Using that as a launchpad, I drew an outline that builds a clear and linear story interjected with Technical Must-Know's, Product Specifics and Executive Strategies - while keeping the take-home concepts simple & actionable.
This is honestly just step one - We are destined to grow into your one-stop-shop for all things Ad Tech Learning - Facebook, PPC, Tag Management Solutions, 360° Planning and just so much more.
But for now, let's just go ahead and launch your Programmatic Career!
Watcha waitin' for, go Sign Up!