A martech stack that behaves like one system.
We architect, integrate and operate the marketing stack so data, creative and media stop fighting each other - and start compounding.
What we cover
Stack Architecture & Consulting
Audit, design and roadmap your CDP, CRM, CMS, analytics and activation layers - vendor-neutral and outcome-led.
Integration & Implementation
Wire tools end-to-end with server-side tagging, identity resolution and clean event schemas across web, app and offline.
Customer Data & CDP
Unify first-party data into a governed single customer view that powers segmentation, personalisation and activation.
Measurement & Attribution
MMM, incrementality testing and consented analytics that tie spend to revenue with defensible math.
Consent, Privacy & Governance
GDPR/DPDP-ready consent management, data contracts and access controls built into the stack from day one.
How we deliver
Discovery & audit
Map current tools, data flows, contracts and team workflows. Identify the breaks between intent, data and activation.
Architecture & roadmap
A vendor-neutral target state with sequenced, ROI-tied workstreams. No 'replace everything' theatre.
Build & integrate
Server-side tagging, event schemas, identity stitching, CDP onboarding and audience activation - shipped in production.
Operate & evolve
Embedded ops to run the stack, govern consent, evolve the schema and turn new data into new experiments.
What you get
- Stack audit and target-state architecture
- Server-side GTM / CAPI implementation
- CDP setup, identity resolution and audience syndication
- Consent management (CMP) wired into tags + warehouse
- Measurement framework: MMM, incrementality, dashboards
- Documentation, runbooks and team enablement
Tools we operate
- Tealium, Segment, RudderStack, mParticle
- GTM server-side, Stape, Snowplow
- Snowflake, BigQuery, Databricks
- GA4, Amplitude, Mixpanel
- OneTrust, Didomi, Cookiebot
Proof
Tealium + AI integration
How we wired a Tealium-led stack with AI agents on top to compress insight-to-action from days to minutes.
FAQ
Do you take sides on vendors?
No. We're paid by you, not by SaaS referral fees. Architecture decisions are made on fit, cost and exit risk - not on commissions.
Can you work alongside our existing agency or in-house team?
Yes. Most engagements are co-delivery - we bring the architecture and engineering, your team owns the marketing strategy.
How long does a typical implementation take?
Server-side tagging in 4-6 weeks. Full CDP + measurement layer in 10-16 weeks depending on data sources and consent posture.