Programmatic media, engineered for outcomes.
DOOH, CTV, OTT and digital audio - run as one cross-screen system with custom bid intelligence, governed inventory and measurement that stands up to a CFO.
What we run
Four channels, one operating cadence.
DOOH
Digital billboards in malls, transit hubs and high-traffic zones - triggered by location, weather, footfall and time-of-day signals.
CTV
Targeted, measurable video on smart TVs and streaming devices - digital precision applied to the biggest screen in the house.
OTT
Premium ad inventory inside long-form streaming content with granular audience targeting and real-time optimisation.
Digital Audio
Spotify, podcasts and digital radio - reach listeners during high-attention moments with sequential, frequency-capped storytelling.
How we deliver
A repeatable operating model - not a deck of best practices.
Audience & signal design
Define the buying audiences, contextual signals and triggers worth bidding on. No 'spray and pray' lines.
Inventory & deal curation
Curate PMPs, programmatic guaranteed and open exchange paths. Brand-safe inventory only, with allow/block lists per market.
Bid intelligence layer
Custom bidding logic, pacing rules and creative rotation tuned to the KPI - not the platform's default optimisation.
Measurement & incrementality
Brand lift studies, geo holdouts and MMM-ready attribution so we can prove the spend, not just report on it.
What you get
- Cross-screen media plan with channel mix and pacing
- DSP setup, campaign trafficking and creative QA
- Custom bidding rules and pacing automation
- Brand safety, fraud and viewability controls (IAS / DV)
- Weekly optimisation rituals + monthly business reviews
- Lift studies, incrementality tests and attribution reporting
Tools we operate
- DV360, The Trade Desk, Amazon DSP, Yahoo DSP
- Vistar, Hivestack, Broadsign for DOOH
- IAS, DoubleVerify for verification
- Custom dashboards in Looker / Power BI
Proof
Programmatic brand-lift across DOOH + CTV
How we engineered a measurable lift in unaided awareness for a consumer brand using cross-screen programmatic.
FAQ
What's the minimum spend to work with you?
We're optimised for brands deploying USD 25k+/month in programmatic media. Below that, the operational overhead doesn't pay back.
Do you resell media or buy on our licences?
Either model works. We prefer working on your DSP seats so the data, audiences and learnings stay with you - not locked in an agency black box.
How do you prove incrementality?
Geo holdouts, ghost bids, conversion lift studies and MMM integration. We pick the method that fits your data maturity and category.