A production marketing site, live in 9 days.
A scaling B2B software company needed to retire a slow, fragmented WordPress build before a major product launch. We compressed the typical 10–14 week web project into a single two-sprint delivery - without cutting scope on performance, SEO or analytics.
The brief
Replace a 40-page legacy site with a fast, modular marketing platform that the in-house content team could own - before a product launch locked in two weeks out.
How we worked
Parallel tracks: design system, page templates, CMS schema and analytics wiring all moving in lockstep. Daily 30-minute syncs, async approvals, no waterfall handoffs.
The bar
Core Web Vitals in the green on mobile, AA accessibility, full schema markup, and a CMS the marketing team could ship from on day one.
What we shipped
- Next-gen React framework with SSR + edge caching
- Headless CMS for marketing-owned content
- Server-rendered SEO (per-page meta, OG, JSON-LD, sitemap)
- Edge-deployed forms with reCAPTCHA + HubSpot sync
- GA4 + server-side GTM with consent mode v2
The outcome
The site shipped on day 9, ahead of the product launch. Within the first 30 days, demo requests lifted 62% against the prior 30-day baseline, mobile bounce dropped 28%, and the marketing team published 14 new pages without a single engineering ticket.