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Pillar 04 - Web & Product

Sites and product surfaces engineered to convert.

Marketing sites that load in under a second, rank in search, and turn traffic into pipeline - shipped in days, not quarters.

What we build

High-Performance Web

Next-gen marketing sites with sub-second loads, edge rendering and clean Core Web Vitals out of the box.

Product UX

Onboarding flows, dashboards and conversion surfaces designed and shipped fast - measured against real funnel KPIs.

SEO Engineering

Server-rendered metadata, JSON-LD, sitemaps and information architecture built for crawlers, not bolted on later.

CRO & Experimentation

Hypothesis-led experiments wired into analytics with statistical guardrails - not vanity A/B tests.

How we deliver

01

Strategy & wireframes

Pages mapped to funnel stages, with content hierarchy and conversion intents agreed before design starts.

02

Design system

A small, opinionated design system - not 80 components nobody uses. Built mobile-first, dark/light ready.

03

Build & instrumentation

Edge-rendered build with analytics, consent, forms and CRM sync wired in from day one. Not a v2 problem.

04

Launch & iterate

Ship in days, not quarters. Then run a structured experiment cadence against the funnel.

Deliverables

What you get

  • Production marketing site or product surface
  • Design system + component library
  • Server-side SEO (meta, OG, JSON-LD, sitemap, robots)
  • Forms with anti-spam + CRM / sheet sync
  • GA4 + server-side GTM with consent mode
  • CRO experiment backlog and reporting
Stack

Tools we operate

  • React, Next.js, TanStack Start
  • Tailwind, Radix, shadcn/ui
  • Headless CMS (Sanity, Contentful, Payload)
  • Vercel, Cloudflare, edge runtimes
  • GA4, server-side GTM, PostHog

Proof

Case study

Marketing site shipped in 9 days

Full design, build and launch in under two weeks - with measurable lift in demo requests against the legacy site.

Read case study

FAQ

How fast can you ship a marketing site?

A focused 5-10 page marketing site goes from kickoff to production in 1-3 weeks depending on content readiness. See the website-speed case study.

Will it actually rank?

SEO is engineered in - server-rendered, structured data, fast LCP, clean IA. Content strategy is your call; technical SEO is on us.

Do you handle ongoing iteration?

Yes. Most clients keep us on a small monthly retainer for experiments, content additions and performance tuning post-launch.